Google Ads

We utilise Google Ads to help you reach your advertising goals. The ability to target specific audiences based on demographics and interests and the option to choose between different ad formats such as text, image, and video ads offer flexible delivery.

SEO

With SEO, or Search Engine Optimisation, we can optimise your website to improve its visibility and ranking on search engine pages. The key feature of SEO is the use of relevant keywords and phrases throughout the website's content, meta tags, and URLs to help search engines understand the website's content and rank it higher in search results. Other important features of SEO that we focus on include link building, mobile optimisation, and now more than ever, user experience.

Google Analyitcs (GA4)

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. We utilise GA4 to provide improved data tracking and better integration with Google Ads. GA4 also provides more detailed insights into user behaviour, allowing us to make more informed decisions about online marketing strategies.

Branding & Design

Design is a crucial element in advertising as it can greatly impact the effectiveness of a campaign. A well-designed ad can capture the attention of the audience, communicate the message clearly, and create a lasting impression. It can also differentiate a brand from its competitors and enhance its overall image. Investing in good design leads to increased brand awareness, customer engagement, and ultimately, sales.

Google Shopping

Google Shopping Ads allow businesses to showcase their products on Google's search results page. These ads display product images, prices, and other relevant information, making it easier for potential customers to find what they're looking for. With Shopping Ads, we can help you reach a wider audience and increase your online presence.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form. We achieve this by analysing user behaviour, testing different design and content variations, and making data-driven decisions to improve the overall user experience and increase conversions. CRO is an essential part of any successful digital marketing strategy.

Social Media Advertising

With social media advertising, we can target specific customers based on demographics, interests, and behaviours. This helps us to effectively reach your ideal customers and enhance the efficiency of your advertising campaigns.